Effective Date: 05 November 2024

Radio Midlands (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.radiomidlands.com. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as online chat and message boards.

• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

2. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Create and manage your account.

• Process your transactions.

• Email you regarding your account or order.

• Notify you of updates to the Site.

• Monitor and analyse usage and trends to improve your experience with the Site.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

4. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

5. Data Subject Rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

• Right to Access: You have the right to request copies of your personal data.

• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.

• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.

• Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that you can no longer be identified.

7. Third-Party Websites

Our website may contain links to third-party websites and services that are not owned or controlled by us. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to read the privacy policy of any website you visit.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page.

9. Contact Us

If you have questions or comments about this Privacy Policy, or if you would like to exercise any of your data protection rights, please contact us at: contact@radiomidlands.com