1. Introduction

Radio Midlands (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.radiomidlands.com Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as online chat and message boards.

• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

3. Legal Basis for Processing Personal Data

We process your personal data in accordance with the General Data Protection Regulation (GDPR) based on the following legal grounds:

• Consent: We may process your data if you have given us explicit consent to do so for specific purposes.

• Performance of a Contract: We may process your data when it is necessary to fulfill a contract with you, such as processing your orders or managing your account.

• Legal Obligation: We may process your data when it is necessary to comply with legal obligations.

• Legitimate Interests: We may process your data when it is necessary for our legitimate interests, provided that your rights and interests do not override those interests.

4. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Create and manage your account.

• Process your transactions.

• Email you regarding your account or order.

• Notify you of updates to the Site.

• Monitor and analyse usage and trends to improve your experience with the Site.

5. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

• Third-Party Service Providers: We may share your information with third-party service providers to perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

• Marketing Communications: With your consent, we may share your information with third parties for marketing purposes, as permitted by law.

• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. These measures include:

• Encryption: We encrypt personal data during transmission using secure socket layer (SSL) technology.

• Access Controls: We restrict access to personal data to authorized personnel only.

• Regular Audits: We conduct regular security audits to identify and address potential vulnerabilities.

• Data Minimization: We ensure that we only collect and process the minimum amount of personal data necessary for the purposes outlined in this policy.

While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. Data Subject Rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

• Right to Access: You have the right to request copies of your personal data.

• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.

• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.

• Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

• Right to Complain to the ICO: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that your data protection rights have been violated. The ICO is the UK’s independent authority set up to uphold information rights and ensure data privacy for individuals. To exercise any of these rights, please contact us at policyks@radiomidlands.com or visit the ICO website for more information.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. Specifically:

• Personal Data: Retained for as long as you maintain an account with us or as long as necessary to provide you with our services.

• Financial Data: Retained for the duration of your transactions and for a reasonable period afterward to comply with legal and regulatory obligations.

• Derivative Data: Retained for a period necessary to fulfill the purposes outlined in this policy.

When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that you can no longer be identified.

9. Do Not Track (DNT)

Our Site does not respond to Do Not Track signals. However, some third-party websites may track your browsing activities. If you wish to opt-out of tracking, you can configure your web browser to notify you when you receive a DNT signal.

10. Policy for Children

We do not knowingly collect or solicit personal information from children under the age of 18. If we learn that we have collected personal information from a child under the age of 18 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 18, please contact us at policyks@radiomidlands.com.

11. Third-Party Websites

Our website may contain links to third-party websites and services that are not owned or controlled by us. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to read the privacy policy of any website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page. We will also update the “Effective Date” at the top of this Privacy Policy. Any changes will be effective immediately upon posting the revised policy on the Site.

13. Contact Us

If you have questions or comments about this Privacy Policy, or if you would like to exercise any of your data protection rights, please contact us at: policyks@radiomidlands.com